Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Marketing Automation with AI
Are your marketing automation click-through rates plummeting despite flawless segmentation? Many CRM directors see engagement drop 15-20% after implementing new AI tools, a sign that something is missing. A successful human-centric marketing automation strategy bridges the gap between efficiency and genuine connection. Why AI Can’t Replace Empathy (And What To Do About It) Automation and […]
Exclusive: AI Data Analytics Startup Dataiku Picks Banks for US IPO, Sources Say
Exclusive: Is Your Scaling AI Data Analytics Strategy Ready for Growth? Stuck with dashboards that report last week’s news, not future opportunities? Many CRM directors find their “real-time” AI insights are 7 days stale. That delay costs them revenue. A robust scaling AI data analytics strategy closes that gap. It transforms lagging indicators into actionable […]
Predictive Email Marketing: Propensity Models and Send-Time AI That Work in 2025
In 2025, B2B email teams are layering propensity-to-purchase models, churn prediction scores, and send-time optimisation algorithms on top of engagement history, CRM signals, and web behaviour data to drive open-rate lifts of 15 to 25 percent. Success hinges on clean, unified data pipelines, because even the best predictive features inside platforms like HubSpot, Salesforce, and Braze collapse when input quality falls short.
The Martech Ecosystem in 2026: Managing the Explosion of 14,000+ Tools
With the martech landscape now exceeding 14,000 tools, B2B marketing teams are fighting complexity by consolidating around three to five core platforms connected through API-first architecture. The smartest operators in 2025 are not just evaluating what to add but building rigorous frameworks for deciding what to remove before vendor failures force their hand.
Digital Identity in 2026: Wallets, Decentralized ID and the Future of Email Marketing
As EU Digital Identity Wallets move toward mandatory adoption by 2026 and W3C Decentralized Identifiers gain traction, B2B marketers face a fundamental shift in how contact data is collected, verified and governed. This article maps the realistic timeline for these standards and outlines what marketing teams should monitor now without overcommitting to frameworks that remain unproven at scale.
Autonomous AI Agents in CRM: The Next Leap in Marketing Automation
Autonomous AI agents powered by large language models are now moving beyond simple chatbots to execute multi-step CRM workflows on their own, from qualifying inbound leads and enriching contact records to drafting personalized outreach sequences and scheduling follow-ups without human prompting. Early pilots from Salesforce Einstein and HubSpot AI reveal both striking efficiency gains and critical governance gaps that enterprises must address before scaling.
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1