Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Skeletal Tracking: The Athletic’s New Chapter in Soccer Analysis
AI CRM Personalization at Scale: Stop Wasting Money on Generic Blasts Are you spending on CRM personalization, but seeing open rates stuck below 15%? Many companies invest in AI-powered tools, hoping for targeted campaigns, but customer journeys still feel generic. This disconnect—high investment, low engagement—happens when AI CRM personalization at scale lacks a focused strategy. […]
Empowering Communities Through Digital Transformation
Bridging the Execution Gap: Why Data Strategy Trumps Digital Tools If your marketing costs are climbing while conversion rates remain flat, your problem isn’t a lack of tools—it’s a fragmented data strategy. Most digital investments fail to deliver a return because they prioritize technology over the workflows that actually drive the bottom line. This disconnect […]
5 Key Insights on the True Impact of AI Transformation by Josh Bersin
Are your AI investments showing a weaker ROI than projected? Many companies find that after spending millions on AI tools, productivity only improves by 5-10%. That’s because effective AI business innovation strategies require more than just new tech. They demand a reimagining of workflows and talent alignment. Industry expert Josh Bersin highlights this very challenge: […]
Digital Sustainability in Email Marketing: How to Reduce the Carbon Footprint of Your Sends
Every email you send generates up to 4 grams of CO2e, and most B2B marketers are sending millions to contacts who will never open them. This article breaks down a practical framework for cutting your email carbon footprint through smarter list hygiene, image compression, green hosting and measurable ESG reporting.
Open Rate Is No Longer Reliable: Alternative Metrics in Apple’s Post-MPP Era
Since Apple's Mail Privacy Protection began pre-fetching tracking pixels in September 2021, open rates have been artificially inflated by 15 to 35 percent, rendering them nearly useless for send-time optimization, re-engagement triggers, and list segmentation. Marketers who shift focus to click-to-open rate, reply rate, and revenue per email will regain the actionable signal they lost.
Email as Omnichannel Orchestration Hub in 2026: From Passive Channel to Active Engine
By 2026, the most effective B2B marketing teams will no longer treat email as a standalone channel but as the central nervous system orchestrating every touchpoint, from LinkedIn retargeting to automated sales calls, based on real-time engagement signals. This architectural shift turns passive sends into active pipeline engines with measurable revenue impact across the entire customer journey.
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1