Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Top Email Marketing Programs and Solutions
Struggling to break through the inbox clutter? Many businesses see open rates plummet by 15% after switching email platforms, even with a healthy subscriber list. Scaling business with email automation shouldn’t mean sacrificing engagement. The right tools are more than just delivery systems; they are engines for deeper customer relationships and consistent revenue. Mailchimp: Scaling […]
Skeletal Tracking: The Athletic’s New Chapter in Soccer Analysis
AI CRM Personalization at Scale: Stop Wasting Money on Generic Blasts Are you spending on CRM personalization, but seeing open rates stuck below 15%? Many companies invest in AI-powered tools, hoping for targeted campaigns, but customer journeys still feel generic. This disconnect—high investment, low engagement—happens when AI CRM personalization at scale lacks a focused strategy. […]
Empowering Communities Through Digital Transformation
Bridging the Execution Gap: Why Data Strategy Trumps Digital Tools If your marketing costs are climbing while conversion rates remain flat, your problem isn’t a lack of tools—it’s a fragmented data strategy. Most digital investments fail to deliver a return because they prioritize technology over the workflows that actually drive the bottom line. This disconnect […]
5 Key Insights on the True Impact of AI Transformation by Josh Bersin
Are your AI investments showing a weaker ROI than projected? Many companies find that after spending millions on AI tools, productivity only improves by 5-10%. That’s because effective AI business innovation strategies require more than just new tech. They demand a reimagining of workflows and talent alignment. Industry expert Josh Bersin highlights this very challenge: […]
Digital Sustainability in Email Marketing: How to Reduce the Carbon Footprint of Your Sends
Every email you send generates up to 4 grams of CO2e, and most B2B marketers are sending millions to contacts who will never open them. This article breaks down a practical framework for cutting your email carbon footprint through smarter list hygiene, image compression, green hosting and measurable ESG reporting.
Open Rate Is No Longer Reliable: Alternative Metrics in Apple’s Post-MPP Era
Since Apple's Mail Privacy Protection began pre-fetching tracking pixels in September 2021, open rates have been artificially inflated by 15 to 35 percent, rendering them nearly useless for send-time optimization, re-engagement triggers, and list segmentation. Marketers who shift focus to click-to-open rate, reply rate, and revenue per email will regain the actionable signal they lost.
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1