Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The Perfect Email Footer: 8 Mandatory Elements and 3 Trust Builders
Ensure your B2B emails meet GDPR and CAN-SPAM standards by including critical details like your physical address and registration number. This guide outlines eight legal essentials and three strategic additions to build credibility and help you avoid the spam folder.
Welcome Email Design That Converts: Anatomy of the Industry’s Best
With open rates hovering near 80%, welcome emails offer an unrivaled opportunity to secure subscriber loyalty immediately after sign-up. Master the anatomy of high-performing campaigns by optimizing seven critical components, ranging from placing clear value propositions above the fold to leveraging social proof and precise timing strategies.
September 2025: AI accelerates, surprises, and challenges
Are you seeing a plateau in research output, despite adding new AI tools? Many life science firms invested heavily in AI this year, expecting exponential gains. But some are finding that raw data is piling up faster than it can be transformed into actionable insights. This is where strategic CRM becomes crucial, especially for managing […]
MIT’s LFM2VL: Multimodal AI That Fits in Your Pocket
MIT’s LFM2VL: Multimodal AI That Fits in Your Pocket Struggling with CRM data access in areas with spotty connectivity? Imagine a sales rep in a rural area, unable to access crucial client data because of a poor connection. Or a field technician needing real-time equipment diagnostics, but hampered by latency. MIT’s LFM2VL model solves this […]
The AI Model Boom: From Tech Giants to NASA
The AI Model Boom: Is Your CRM Drowning in Options? Are you spending more time evaluating AI models than actually using them? Many CRM leaders face this challenge. They’re caught between promises of increased efficiency and the reality of integration headaches. The constant influx of new AI models creates analysis paralysis. An effective enterprise AI […]
When AI Bots Threaten to Choke the Internet
When AI Bots Threaten to Choke the Internet Are your cloud infrastructure costs double what they were last year? You’re not alone. Unmanaged AI bot traffic is silently consuming bandwidth and resources. This surge in autonomous activity makes managing AI bot traffic costs a critical concern. Enterprises now need a network strategy to navigate this […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
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- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1