Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Google’s New AI Tools: Quiet Productivity, Big Impact
Google’s New AI Tools: Quiet Productivity, Big Impact Are your data teams spending 40% of their time cleaning data instead of analyzing it? Many enterprises struggle with unstructured data overload. This eats into strategic projects. Google’s latest enterprise AI productivity tools aim to solve this. They promise to streamline workflows and unlock hidden insights. This […]
Deepseek V3.1: The Open-Source Model Taking on GPT-5
Stuck paying for AI that underperforms? Many companies find themselves locked into expensive contracts with proprietary AI vendors, only to discover the models don’t quite fit their specific needs. The cost of customization and ongoing usage quickly spirals, overshadowing any potential ROI. Finding ways of controlling AI deployment spend is becoming critical for survival. DeepSeek-V3 […]
Could an AI Be a CEO? Sam Altman Thinks So
Could an AI Be a CEO? Sam Altman Thinks So Are your executive decisions bottlenecked by slow data analysis? Do gut feelings often clash with hard numbers, leading to missed opportunities? Many CRM directors struggle to translate vast data sets into actionable strategies. They need faster, smarter decision-making. That’s why the prospect of AI leadership […]
Rocket CRM Expands Automation Tools to Boost Customer Relationship and Reputation Management
Are marketing automation efforts yielding vanity metrics instead of revenue? Many companies invest heavily in CRM only to see marginal improvements. They expect strategic CRM automation to bridge the gap, but the tech sits unused. A common blind spot: focusing on features, not a clear roadmap where technology is aligned with measurable business objectives. One […]
Customer Experience in BPOs: Trends, Forecasts, and Providers
Customer Experience in BPOs: Trends, Forecasts, and Providers Are your BPO agents struggling to build rapport on digital channels? Many CRM directors see customer satisfaction scores plummet 15-20% after outsourcing because they focus on migrating processes rather than preserving the human touch. Data Innovation, a Barcelona-based CRM specialist managing over 1 billion emails per month, […]
Best Email Marketing Software for Small Business Owners in 2025: Comparative Guide
Best Email Marketing Software for Small Business Owners in 2025: Comparative Guide Are you seeing a 15% drop in email open rates despite consistent list growth? That’s the hidden cost of poor deliverability, and it’s eroding your ROI. Small businesses often struggle with scaling deliverability monitoring, leading to wasted marketing spend and missed opportunities. This […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1