Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Rocket CRM Expands Automation Tools to Boost Customer Relationship and Reputation Management
Are marketing automation efforts yielding vanity metrics instead of revenue? Many companies invest heavily in CRM only to see marginal improvements. They expect strategic CRM automation to bridge the gap, but the tech sits unused. A common blind spot: focusing on features, not a clear roadmap where technology is aligned with measurable business objectives. One […]
Customer Experience in BPOs: Trends, Forecasts, and Providers
Customer Experience in BPOs: Trends, Forecasts, and Providers Are your BPO agents struggling to build rapport on digital channels? Many CRM directors see customer satisfaction scores plummet 15-20% after outsourcing because they focus on migrating processes rather than preserving the human touch. Data Innovation, a Barcelona-based CRM specialist managing over 1 billion emails per month, […]
Best Email Marketing Software for Small Business Owners in 2025: Comparative Guide
Best Email Marketing Software for Small Business Owners in 2025: Comparative Guide Are you seeing a 15% drop in email open rates despite consistent list growth? That’s the hidden cost of poor deliverability, and it’s eroding your ROI. Small businesses often struggle with scaling deliverability monitoring, leading to wasted marketing spend and missed opportunities. This […]
Speeding Up Clinical Trials with Advanced Analytics and Visualization
Are you seeing clinical trial timelines stretch unexpectedly, even with advanced analytics in place? Many pharma companies invest heavily in AI, only to find their trial completion rates stagnating. A recent Data Innovation client experienced exactly this: a 20% increase in analytics spend yielded only a 5% improvement in trial efficiency. The problem? Humanizing clinical […]
Leveraging Process Intelligence for Optimization
Are your sales reps complaining about leads falling through the cracks? You’re not alone. CRM directors at companies like Nestlé are wrestling with complex workflows that bleed potential revenue. They’re losing deals due to preventable process inefficiencies. Process intelligence offers a solution by optimizing complex business workflows to ensure every step contributes directly to overarching […]
13 Steps to Successfully Implement AI in Your Business
13 Steps to Successfully Implement AI in Your Business Are your CRM dashboards showing great AI adoption, but your sales team still complains about irrelevant leads? You’re not alone. Many CRM leaders see promising AI metrics, yet fail to translate those gains into tangible revenue. An AI implementation strategy for leaders requires more than just […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1