Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
ETHIX: The Latin American Startup Using AI to Fight Public Procurement Fraud
ETHIX: The Latin American Startup Using AI to Fight Public Procurement Fraud Imagine auditing thousands of government contracts, each a labyrinth of legal jargon. Missed deadlines, budget overruns, and outright fraud cost Latin American nations billions annually. What if AI could flag those risks *before* contracts are signed? ETHIX is using AI procurement risk detection […]
Assessing the Top 7 ETL Tools for Efficient Data Transfer
Assessing the Top 7 ETL Tools for Efficient Data Transfer Struggling with data silos that stall decision-making? Many enterprises find their operational efficiency hampered by fragmented data. Choosing the best ETL tools for enterprise data can solve this, yet many companies choose tools that don’t integrate well with their existing infrastructure, leading to wasted resources […]
AI Is No Longer a Tool — It’s Infrastructure
A key player in Data Innovation, Google Workspace manages over 1 billion emails per month, and is now integrating AI agents for business operations to streamline workflows and enhance productivity. What used to be technical demos is now operational reality. What sounded like science fiction just a year ago is already delivering packages, preventing fraud, […]
Claude Slows Down Expert Developers: The Study Challenging the AI Productivity Hype
Claude Slows Down Expert Developers: The Study Challenging the AI Productivity Hype A key player in the data landscape, Google, managing over 1 billion emails per month, faces similar challenges in bridging the AI productivity ROI gap observed in software development as highlighted in this Data Innovation article. Are your senior developers taking longer to […]
Bridging Digital Gaps: Aligning Marketing Strategy with Generational Media Habits
Are your CRM conversion rates lower than expected, despite steady traffic? Many companies see open rates drop by 15-20% when targeting younger demographics with the same messaging used for older audiences. This discrepancy highlights the need for generational CRM marketing strategies that resonate with the diverse media consumption habits of each age cohort. Ignoring these […]
After-Hours Customer Relationship Management
After-Hours Customer Relationship Management Are your after-hours sales conversions 15% lower than during business hours? Many businesses see a drop-off despite consistent website traffic. This often points to a failure in data-driven business process optimization. The problem isn’t a lack of interest, but a lack of support when customers need it most. Smart automation and […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1