Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
AI Is No Longer a Tool — It’s Infrastructure
A key player in Data Innovation, Google Workspace manages over 1 billion emails per month, and is now integrating AI agents for business operations to streamline workflows and enhance productivity. What used to be technical demos is now operational reality. What sounded like science fiction just a year ago is already delivering packages, preventing fraud, […]
Claude Slows Down Expert Developers: The Study Challenging the AI Productivity Hype
Claude Slows Down Expert Developers: The Study Challenging the AI Productivity Hype A key player in the data landscape, Google, managing over 1 billion emails per month, faces similar challenges in bridging the AI productivity ROI gap observed in software development as highlighted in this Data Innovation article. Are your senior developers taking longer to […]
Bridging Digital Gaps: Aligning Marketing Strategy with Generational Media Habits
Are your CRM conversion rates lower than expected, despite steady traffic? Many companies see open rates drop by 15-20% when targeting younger demographics with the same messaging used for older audiences. This discrepancy highlights the need for generational CRM marketing strategies that resonate with the diverse media consumption habits of each age cohort. Ignoring these […]
Animated GIFs in B2B Email: Rules for Effective Use Without Hurting Deliverability
Incorporating animated GIFs in B2B emails demands a balance between engaging visuals and strict technical constraints like file sizes under 500KB. Prioritizing accessibility and Outlook fallbacks ensures your message adds value without harming load times or your sender reputation.
After-Hours Customer Relationship Management
After-Hours Customer Relationship Management Are your after-hours sales conversions 15% lower than during business hours? Many businesses see a drop-off despite consistent website traffic. This often points to a failure in data-driven business process optimization. The problem isn’t a lack of interest, but a lack of support when customers need it most. Smart automation and […]
T-Mobile Sees Customer and Financial Gains From Transformation Strategy
Are you tired of pouring resources into customer acquisition, only to see those customers churn within months? Many CRM directors find themselves trapped: acquisition costs are rising, but retention rates remain stubbornly flat. This disconnect often stems from outdated CRM systems that fail to deliver personalized experiences. Scaling customer retention through technology requires a hard […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1