Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Data Pseudonymisation in CRM: Techniques, Use Cases and When to Apply Them
Pseudonymisation under GDPR Article 4(5) reduces compliance risks by replacing direct identifiers with reversible tokens, distinct from irreversible anonymisation. Explore practical CRM implementation techniques like hashing and key separation to secure personal data while enabling safe analytics, system testing, and third-party sharing.
GDPR Due Diligence for Marketing Automation Vendors: The Complete Checklist
Protect your organization from regulatory risk by rigorously auditing marketing automation vendors on critical GDPR requirements like data localization and breach notification SLAs. This guide reveals how to scrutinize Data Processing Agreements to spot dangerous compliance red flags before you commit to a contract.
Privacy-Enhancing Technologies in B2B Marketing: From Concept to Practice
Identify which privacy-enhancing technologies are production-ready in 2025 as we distinguish essential tools like data clean rooms from experimental concepts. This analysis examines how Google Privacy Sandbox utilizes differential privacy and provides B2B teams with practical steps to secure their data collaboration strategies.
The ePrivacy Regulation: What Changes for B2B Email in Spain and How to Prepare
Replacing Directive 2002/58/EC, the upcoming ePrivacy Regulation harmonizes email marketing rules with the GDPR while redefining consent requirements for corporate communications. Discover how the soft opt-in exemption applies to Spanish B2B outreach and learn specific steps to future-proof your contact lists before the new framework takes effect.
CRM Security Breach Management: The 72-Hour Response Protocol for Marketing Teams
When a CRM breach exposes customer data, marketing teams must act swiftly alongside their Data Protection Officer to assess severity, contain the incident, and ensure the supervisory authority is notified within the 72-hour window mandated by GDPR Article 33. This protocol outlines clear steps, communication templates, and escalation paths so marketing professionals can respond decisively without costly delays.
International Data Transfers Under the EU-US Data Privacy Framework: A Marketing Guide
The 2023 EU-US Data Privacy Framework secures data transfers to certified US-based marketing platforms and limits the need for Standard Contractual Clauses. Marketers must now update their Data Processing Agreements to ensure compliance while remaining vigilant against the lingering risk of a future Schrems III legal challenge.
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1