Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Massimo Group Enhances Operations and Customer Engagement with Claude AI Integration into Oracle NetSuite ERP
Massimo Group Enhances Operations and Customer Engagement with Claude AI Integration into Oracle NetSuite ERP Are your NetSuite reports taking longer to generate than it takes to make key decisions? Many firms struggle with extracting actionable insights from their ERP, spending hours wrangling data instead of optimizing strategy. Massimo Group addressed this challenge head-on with […]
Springbot Enhances Marketing Arsenal with Identity Matrix Integration and AI Power
Springbot Enhances Marketing Arsenal with Identity Matrix Integration and AI Power Are your e-commerce personalization efforts yielding plateauing returns? Many CRM directors see initial gains from basic segmentation, only to watch performance stagnate. Improving AI identity resolution for e-commerce might be the solution. You can break through personalization plateaus by understanding individual customer behaviors and […]
7 Essential Python Libraries for Every Analytics Engineer
7 Essential Python Libraries for Every Analytics Engineer Struggling to personalize customer journeys beyond basic segmentation? Many CRM teams find that “360-degree views” don’t translate into actual revenue. Instead, they get stuck with data silos and generic messaging. The real challenge is scaling CRM data analytics to deliver hyper-personalized experiences at every touchpoint, predicting customer […]
Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio
Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio Are your hotels still relying on manual check-ins, leading to long queues and frustrated guests? Many hotel groups struggle to balance personalized service with operational efficiency, especially when implementing a hospitality digital transformation strategy. What if you could cut check-in times by […]
AI is Revolutionizing Productivity, Yet Sales Remain an Untapped Frontier
Are your sales reps chasing leads that vanish like smoke? Is your CRM data a graveyard of unclosed deals, despite a healthy flow of inquiries? Many companies invest heavily in CRM only to see marginal revenue gains. To unlock untapped revenue, organizations must embrace advanced AI strategies for CRM optimization. A data-driven approach can transform […]
I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?
Are you spending more on your Customer Data Platform (CDP) than you did last year, yet seeing no lift in customer lifetime value? Many enterprises face this exact scenario. They invest heavily in sophisticated CDPs, hoping to unlock hyper-personalization, yet struggle to unify customer data and activate it effectively. Choosing the right platform requires a […]
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