Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
7 Essential Python Libraries for Analytics Engineers
7 Essential Python Libraries for Analytics Engineers Data Innovation, managing over 1 billion emails per month, emphasizes proactive digital transformation burnout strategies through employee training programs. Are your employees working longer hours since your company implemented its digital transformation strategy? HR departments are reporting a 30% increase in sick days for tech teams that underwent […]
Grupo Logis Hotels Selects Mews to Drive Digital Transformation Across Its Extensive Portfolio
Digital Transformation at Logis Hotels: A Humanistic Approach to Change Are your hotel’s digital tools creating more headaches than happy guests? Many hotel groups invest in property management systems, only to see staff overwhelmed and guest satisfaction scores flatline. Navigating hotel digital transformation change management is tricky: tech *should* improve the guest experience, not detract […]
Artificial Intelligence Transforms Productivity While Sales Remain an Untapped Frontier
Artificial Intelligence Transforms Productivity While Sales Remain an Untapped Frontier Are your sales cycles lengthening despite AI investments? Do your customer satisfaction scores feel…distant? Many companies see productivity gains from AI. Yet revenue plateaus. The missing link? **Humanizing AI sales strategy.** Data Innovation, managing over 1 billion emails per month for clients like Nestlé, sees […]
Highsnobiety to Scale Back E-Commerce and Lay Off Staff
Highsnobiety’s evolution from a niche blog to a global commerce platform highlights the most dangerous gap in modern retail: the distance between digital influence and physical attribution. Like many fashion leaders, they face a wall where 60% of online browsing doesn’t translate into visible in-store purchases. Closing this gap requires more than just basic customer […]
Maximize Holiday Revenue with an Omnichannel Strategy
Maximize Holiday Revenue with an Omnichannel Strategy Are your Q4 sales projections making you sweat? Many CRM directors see conversion rates plummet 15-20% during the holiday season despite increased traffic. This is often due to generic campaigns failing to resonate amidst the noise. A robust holiday revenue data strategy bridges the gap between digital insights […]
Finally Found the Perfect Knowledge Management App After Years of Searching
Your Sales Reps Are Using Outdated Data—and It’s Killing Your Margins Your top rep just sent a 2024 pricing PDF to a 2026 enterprise prospect. The deal died in ten minutes. This “search gap” isn’t just a minor friction point; it represents 20% of your team’s workday lost to Slack threads and buried PDFs. Scaling […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 93
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
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- CRM Strategy & Customer Lifecycle 18
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- Consulting & Advisory Practice 10
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- Research 1