Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Begin Your AI-Driven Digital Clinical Transformation with a Step-by-Step Approach
Begin Your AI-Driven Digital Clinical Transformation with a Step-by-Step Approach Are you a healthcare executive staring at clinical trial data, wondering why promising drug candidates stall in Phase II? Many organizations invest heavily in R&D, only to see potential breakthroughs bottlenecked by fragmented data. A robust digital clinical transformation strategy addresses this, turning data silos […]
3 Customer Segmentation Approaches That Improve Second-Year Retention Rates
Across the SaaS and subscription portfolios I’ve worked with, second-year retention typically drops 12 to 18 points below first-year numbers. The renewal honeymoon ends, the original buyer often changes roles, and the customer’s usage patterns have either deepened or flatlined. By month 14, the segmentation logic that won the first renewal stops predicting the second […]
Intelligence Squared: Why the Human × AI Multiplication Frame Beats Augmentation
A CRM team I worked with last quarter ran the same lead scoring task two ways. In the first setup, an analyst used GPT-4 to draft segmentation logic, then approved it. In the second, the analyst and the model iterated together across six rounds, with the human reshaping prompts based on what each output revealed […]
Hidden Costs of CDPs: Why Customer 360 Initiatives Often Fail
Hidden Costs of CDPs: Why Customer 360 Initiatives Often Fail Are you seeing only 20% of your leads converting after implementing a Customer Data Platform? Many companies experience a disconnect between the promise of unified customer data and actual ROI. These hidden costs of customer data platforms can sink a project before it has a […]
FC Bayern’s Global E-Commerce Expansion
FC Bayern’s Global E-Commerce Expansion Are you seeing a disconnect between website traffic and actual sales in your global e-commerce efforts? Many organizations struggle to translate international website visits into revenue. FC Bayern Munich addressed this challenge head-on. They strategically integrated advanced technologies to boost international revenue using global e-commerce data optimization. Like other leading […]
Why CTV is Essential at the Core of Every Omnichannel Strategy
Why CTV is Essential at the Core of Every Omnichannel Strategy Are you seeing a disconnect between your Connected TV (CTV) ad spend and actual conversions? Many CRM directors face this challenge: pouring budget into CTV campaigns, yet struggling to tie that investment to tangible ROI. Often, the issue isn’t the channel itself, but a […]
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