Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
AI-Driven Manufacturing to Revolutionize Configuration and Knowledge Management by 2026
AI-Driven Manufacturing to Revolutionize Configuration and Knowledge Management by 2026 Are you struggling to reconcile rising customer demands for personalized products with the limitations of your current manufacturing processes? Many manufacturers find themselves trapped: production lines optimized for efficiency struggle to adapt to individual customer needs, leading to lost sales and increased waste. AI manufacturing […]
Bond Acquires Armadillo to Expand Global CRM and Loyalty Capabilities
Are you losing high-value customers because their loyalty points vanish between platforms? Or seeing marketing campaigns misfire because purchase history is incomplete? Many companies struggle with unifying customer data silos for loyalty, leading to wasted marketing spend and frustrated customers. The Bond acquisition of Armadillo aims to solve that. Let’s look at how. Turn Siloed […]
Ask an SEO Expert: Should I Rethink My Content Strategy for Language Models?
Ask an SEO Expert: Should I Rethink My Content Strategy for Language Models? Are you seeing a plateau in organic traffic despite consistent content creation? Many CRM directors face this issue. Even with keyword-rich articles, LLMs might be overlooking your content. Your content strategy for LLMs may need a machine-readability overhaul. Are your carefully crafted […]
EmailWarmup.com Launches Industry’s First Real-Time Email Delivery Tracker
Demystifying Digital Transformation: Strategic Data Usage CRM Are you seeing great engagement metrics on your marketing dashboards, but your sales pipeline is still dry? Many CRM directors face this contradiction. They invest in technology, track the vanity metrics, yet fail to translate data into revenue. The key is strategic data usage CRM integration, turning raw […]
The 30-Day CRM Audit: What We Look for and What It Tells Us About a Business
The first CRM audit I ran this year, for a mid-market SaaS company in Madrid, surfaced 47,000 contact records with no associated lifecycle stage and a marketing automation platform sending nurture emails to 12,000 of them. The client thought their database was healthy because the CRM dashboard showed 180,000 contacts and a 23% open rate. […]
Smartly Study Reveals 92% of Marketers Say AI Transforms Customer Engagement
Spending more on AI but seeing no lift in marketing ROI? Many companies face this. They invest in AI-powered tools, yet customer engagement metrics flatline. This disconnect often stems from a poorly defined data strategy for AI marketing ROI. Without a solid data foundation, even the smartest AI can’t deliver meaningful results. Companies often chase […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1