Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The Right to Erasure in B2B Email Marketing: Process, Deadlines and Legal Exceptions
Operationalizing GDPR Article 17 requires cascading data deletion across your CRM, ESP, and analytics platforms within a strict 30-day window. Discover how to identify valid requests versus legitimate legal exceptions and document every step to ensure your B2B email strategy remains fully compliant.
CRM Data Retention and Deletion: GDPR Compliance Without Losing Intelligence
Balance strict GDPR mandates with deep customer insights by implementing smart retention schedules and automated deletion workflows within your CRM. We explore specific techniques like pseudonymization that allow you to maintain aggregated analytics and satisfy regulatory documentation requirements without sacrificing data utility.
Consent in Web Forms: The 6 GDPR Rules Most Companies Still Break
Despite strict regulations, many sites still rely on non-compliant patterns like pre-ticked boxes and bundled consent. Identify the six most common GDPR violations in your web forms and implement immediate fixes with our code examples and compliance audit checklist.
Real-Time Activation: The Next Competitive Edge Beyond CDPs
Are you seeing a 15-20% drop in campaign performance after consolidating your CRM data? Many companies invest heavily in Customer Data Platforms (CDPs) only to find that insights remain trapped. A real-time data activation strategy ensures these insights trigger immediate, relevant customer interactions, moving beyond data collection to tangible results. Without real-time activation, your CDP […]
Highsnobiety to Shut Down E-Commerce and Lay Off Staff
Highsnobiety to Shut Down E-Commerce and Lay Off Staff Are you seeing a disconnect between your e-commerce sales forecasts and reality? Many fashion brands overestimate demand by 20-30%, leading to excess inventory and margin erosion. Highsnobiety, once a leader in fashion e-commerce, recently announced the closure of its retail division and staff reductions. This pivot […]
Maximize Seasonal Revenue with an Omnichannel Strategy
Are you seeing a spike in website traffic this quarter, but sales aren’t following? Many businesses invest heavily in digital channels only to find their digital transformation data strategy isn’t translating into revenue. It’s like filling a stadium with fans who can’t buy tickets. Let’s diagnose why your omnichannel efforts might be stuck in the […]
Categories
- CRM Optimization & Deliverability 181
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- Martech & Industry Trends 88
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- Data Strategy & Analytics 54
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- CRM Strategy & Customer Lifecycle 18
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