Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results?
I Tested the Top 8 Customer Data Platforms in 2025: Which Ones Deliver Results? Are you seeing a disconnect between your CDP investment and actual revenue growth? Most CRM leaders are trapped in a “feature-rich, insight-poor” cycle where marketing efficiency remains stagnant despite million-dollar budgets. This article cuts through the hype to reveal which platforms […]
Highsnobiety to Shut Down E-Commerce and Lay Off Staff
Highsnobiety to Shut Down E-Commerce and Lay Off Staff Are your e-commerce sales plateauing despite increased ad spend? You’re not alone. Highsnobiety, a leading voice in fashion, recently shuttered its e-commerce platform and reduced staff. This data driven business strategy pivot highlights a painful reality: even strong brands can misread market signals. The key is […]
Boost Seasonal Revenues with an Omnichannel Approach to Demand
Why CRM Scalability Dictates Seasonal Growth Peak season traffic spikes often mask a painful reality: high visits but stagnant conversion rates. If your omnichannel visibility isn’t translating into transactions, your tech stack is likely leaking revenue through disconnected touchpoints. To maximize seasonal revenue, you must bridge the gap between initial engagement and the final checkout […]
RightFind Suite Named KMWorld’s 2025 Innovative Product for Knowledge Management
RightFind Suite Named KMWorld’s 2025 Innovative Product for Knowledge Management Are your teams wasting hours each week searching for information buried in internal systems? CRM Directors tell us that up to 20% of their team’s time is lost navigating disconnected databases and outdated file shares. This problem highlights the urgent need for enterprise information silo […]
MamaCRM Sets New Standard for Social Media CRM with Strategic Management and Customer Relations
Struggling to prove the ROI of your social media CRM? You’re not alone. Many companies invest heavily in platforms like MamaCRM, capturing vast amounts of data, only to see engagement flatline. They’re missing the connection between CRM data analytics for market positioning and demonstrable revenue growth. The problem isn’t the data; it’s translating social chatter […]
9 Popular Social Media Content Types to Boost Your Brand
9 Popular Social Media Content Types to Boost Your Brand Are your social media efforts yielding likes but not leads? Many brands see engagement metrics rise, yet struggle to translate those into tangible revenue. Building social media content for brand equity requires a strategic approach that prioritizes long-term reputation over short-term viral spikes. The disconnect […]
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