Blog
Blog
Blog

Insights & Expertise

Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.

Springbot Enhances Identity Matrix and Boosts Marketing Arsenal with AI
ESPs & Marketing Automation

Springbot Enhances Identity Matrix and Boosts Marketing Arsenal with AI

Springbot Enhances Identity Matrix and Boosts Marketing Arsenal with AI Are you seeing diminishing returns from your marketing automation, despite adding new technologies? Many CRM leaders invest in AI-powered tools, expecting a lift in engagement, but instead see conversion rates stagnate. Often, the problem isn’t the tech itself, but a lack of strategic focus on […]

19 Apr 2025 Read more →
7 Essential Python Libraries Every Analytics Engineer Needs
Data Strategy & Analytics

7 Essential Python Libraries Every Analytics Engineer Needs

Are you drowning in dashboards that don’t drive decisions? Many CRM directors face this. They spend hours pulling data, yet can’t pinpoint why conversion rates lag or churn spikes unexpectedly. The goal remains: optimizing business operations with data analytics to turn insights into action. 1. Pandas: The Backbone of Data Manipulation Extracting, transforming, and loading […]

18 Apr 2025 Read more →
Mizuho Partners with Versana to Advance Syndicated Loan Market Digital Transformation
Martech & Industry Trends

Mizuho Partners with Versana to Advance Syndicated Loan Market Digital Transformation

Mizuho Partners with Versana to Advance Syndicated Loan Market Digital Transformation Mizuho’s recent partnership with Versana isn’t just a banking update; it’s a blueprint for overcoming the data stagnation that plagues many CRM directors. While most organizations see initial gains from segmentation before hitting a performance plateau, Mizuho’s shift to real-time transparency in the syndicated […]

17 Apr 2025 Read more →
Highsnobiety to Shut Down E-commerce and Lay Off Staff
Martech & Industry Trends

Highsnobiety to Shut Down E-commerce and Lay Off Staff

Highsnobiety to Shut Down E-commerce and Lay Off Staff Are you seeing e-commerce revenue plateau while content engagement soars? Many brands face this dilemma: resources are stretched thin between maintaining an online store and creating compelling content. Highsnobiety, a prominent voice in fashion, recently announced the closure of its e-commerce platform, signaling a digital transformation […]

14 Apr 2025 Read more →
Boost Seasonal Sales with an Omnichannel Approach
Martech & Industry Trends

Boost Seasonal Sales with an Omnichannel Approach

Boost Seasonal Sales with an Omnichannel Approach Struggling to convert holiday traffic into actual revenue? You’re not alone. Many retailers see a 2x spike in website visits during peak seasons, but sales only increase by 1.3x. This disconnect highlights a missed opportunity: a poorly executed digital transformation strategic roadmap. Businesses need to move beyond simply […]

13 Apr 2025 Read more →
Suite RightFind Wins KMWorld 2025 Award for Innovative Knowledge Management Product
AI & Business Automation

Suite RightFind Wins KMWorld 2025 Award for Innovative Knowledge Management Product

Suite RightFind Wins KMWorld 2025 Award: A Milestone for Data-Driven Business Transformation Are your CRM dashboards lying to you? Many CRM directors discover their “optimized” campaigns still miss revenue targets. That’s because surface-level data hides deeper systemic issues. The ability to transform raw information into actionable insights is a key differentiator. RightFind Suite’s KMWorld 2025 […]

12 Apr 2025 Read more →