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Insights & Expertise

Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.

Highsnobiety to Shut Down E-Commerce and Lay Off Staff
Martech & Industry Trends

Highsnobiety to Shut Down E-Commerce and Lay Off Staff

Highsnobiety to Shut Down E-Commerce and Lay Off Staff Are you seeing a disconnect between your e-commerce sales forecasts and reality? Many fashion brands overestimate demand by 20-30%, leading to excess inventory and margin erosion. Highsnobiety, once a leader in fashion e-commerce, recently announced the closure of its retail division and staff reductions. This pivot […]

8 May 2025 Read more →
Maximize Seasonal Revenue with an Omnichannel Strategy
Martech & Industry Trends

Maximize Seasonal Revenue with an Omnichannel Strategy

Are you seeing a spike in website traffic this quarter, but sales aren’t following? Many businesses invest heavily in digital channels only to find their digital transformation data strategy isn’t translating into revenue. It’s like filling a stadium with fans who can’t buy tickets. Let’s diagnose why your omnichannel efforts might be stuck in the […]

7 May 2025 Read more →
RightFind Suite Named Among 2025’s Most Innovative Products by KMWorld in Knowledge Management
AI & Business Automation

RightFind Suite Named Among 2025’s Most Innovative Products by KMWorld in Knowledge Management

Are 6-figure digital transformation projects draining your budget with little to show for it? Many CRM directors see initial excitement turn to frustration when promised ROI evaporates. Even innovative tools like the RightFind Suite can’t deliver results if your digital transformation ROI strategy isn’t built on solid data foundations. Are Industry Myths Sabotaging Your Digital […]

6 May 2025 Read more →
MamaCRM redefine el CRM en redes sociales estableciendo un nuevo estándar en gestión estratégica y relación con clientes | FinancialContent
CRM Optimization & Deliverability

MamaCRM redefine el CRM en redes sociales estableciendo un nuevo estándar en gestión estratégica y relación con clientes | FinancialContent

¿Pierdes un 20% de oportunidades de venta porque tu equipo comercial dedica demasiado tiempo a tareas administrativas en lugar de conectar con los clientes? Implementar una digitalización con enfoque humano no consiste solo en adoptar tecnología CRM; reside en cómo la tecnología **libera tiempo para interacciones significativas**, convirtiendo datos en relaciones duraderas. El desafío es […]

5 May 2025 Read more →
MamaCRM Sets a New Standard in Social Media CRM for Strategic Management and Client Relations | FinancialContent
CRM Optimization & Deliverability

MamaCRM Sets a New Standard in Social Media CRM for Strategic Management and Client Relations | FinancialContent

Are your CRM adoption rates stuck below 30% despite investing in the latest platforms? You’re not alone. Many companies struggle to see ROI from their CRM because they focus on features, not people. A **human-centric digital transformation strategy** is crucial. But it requires more than just installing software. It means rethinking how technology serves your […]

5 May 2025 Read more →
9 Popular Social Media Content Types to Grow Your Brand
AI & Business Automation

9 Popular Social Media Content Types to Grow Your Brand

9 Content Strategies to Convert Social Engagement into Brand Equity Most B2B brands treat social media as a vanity billboard, burning budget on high-volume posting that never touches the CRM. When engagement stalls at 5%, the issue isn’t a lack of creativity—it’s a failure to bridge the gap between social signals and customer intent. Revamping […]

4 May 2025 Read more →