Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The Editorial Brief That Eliminates Revision Cycles: A Template From Production
Last quarter we audited 47 content briefs across three client teams and found the average piece went through 3.2 revision rounds before publication. The briefs that produced single-pass approvals shared a structure the chaotic ones lacked. After rebuilding our internal template around those patterns, our own revision rate dropped to 1.4 rounds on a sample […]
Life Sciences CRM: From Tool to Strategic Asset
Life Sciences CRM: From Tool to Strategic Asset If your sales reps spend 20 minutes before every call fixing contact data that should already be accurate, your life sciences CRM strategy is leaking revenue. When 15% of the CRM budget is consumed by correcting basic data errors, the platform acts as a glorified Rolodex rather […]
94% Fear AI Vendor Lock-In: Why Your MarTech Stack Needs a Reset
The “Vendor Lock-In” Crisis Is Coming for Your CRM Stack: Why 94% of Leaders Are Rethinking All-in-One Ecosystems Recent data from the IT sector serves as a massive leading indicator for marketing operations: 94% of IT leaders are actively fearing vendor lock-in, according to a recent global survey regarding End User Computing (EUC) strategies. While […]
Onboarding Automation That Builds Relationship Capital From the First Touchpoint
The first 30 days of a B2B customer relationship usually decide the next 30 months. We pulled activation data from a SaaS client in Q2 last year and found that accounts which completed three meaningful product actions in week one renewed at 91%, while accounts that only logged in renewed at 47%. The gap had […]
What AlphaFold Teaches Organizations About AI’s Role in Solving Hard Problems
In July 2021, DeepMind released the structures of around 350,000 proteins predicted by AlphaFold 2. By 2022, that database held over 200 million predicted structures, covering nearly every catalogued protein known to science. Structural biology had been working on this problem since the 1950s, and the experimental backlog at the Protein Data Bank stood at […]
Auditoría de Privacidad para Campañas de Email B2B: Guía Práctica
Garantiza la conformidad de tu email marketing B2B revisando desde las bases de legitimación hasta las políticas de retención. Esta guía práctica te ofrece un checklist completo para validar el consentimiento, los mecanismos de baja y preparar tu documentación ante posibles inspecciones.
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
- Consulting & Advisory Practice 10
- Research, Philosophy & Thought Leadership 10
- Research 1