Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Onboarding Automation That Builds Relationship Capital From the First Touchpoint
The first 30 days of a B2B customer relationship usually decide the next 30 months. We pulled activation data from a SaaS client in Q2 last year and found that accounts which completed three meaningful product actions in week one renewed at 91%, while accounts that only logged in renewed at 47%. The gap had […]
What AlphaFold Teaches Organizations About AI’s Role in Solving Hard Problems
In July 2021, DeepMind released the structures of around 350,000 proteins predicted by AlphaFold 2. By 2022, that database held over 200 million predicted structures, covering nearly every catalogued protein known to science. Structural biology had been working on this problem since the 1950s, and the experimental backlog at the Protein Data Bank stood at […]
Privacy Audit for B2B Email Campaigns: A Practical Guide
Secure your B2B email operations against compliance risks with this step-by-step privacy audit checklist. We guide you through verifying lawful bases, managing consent records, and finalizing retention policies to ensure your documentation satisfies regulatory inspections.
The EU AI Act and Its Impact on Email Marketing Strategies
Impacting email strategies through 2026, the EU AI Act enforces strict prohibitions on manipulative tactics and mandates human oversight for predictive sending. Marketers must prepare now by auditing their automated segmentation tools and maintaining rigorous documentation to validate every AI-driven personalization decision.
Legitimate Interest in B2B Email: When and How to Apply It
Navigate the complexities of B2B email compliance by learning when to apply legitimate interest under GDPR Article 6.1.f. We detail how to document a rigorous Legitimate Interest Assessment and provide specific examples for Spanish senders to balance commercial goals against recipient rights.
Building a Data Strategy Roadmap: From Current State to Three-Year Architecture
Most data strategy roadmaps I’ve reviewed in the past three years share the same flaw: they describe a target architecture in detail but skip the messy middle. A B2B SaaS client recently showed me a 40-slide deck mapping their future Snowflake plus dbt plus Reverse ETL stack, with zero analysis of the seven legacy pipelines […]
Categories
- CRM Optimization & Deliverability 181
- AI & Business Automation 115
- Martech & Industry Trends 88
- ESPs & Marketing Automation 87
- Data Strategy & Analytics 54
- Trends, Future & Digital Ecosystems 25
- Email Design, UX & Conversion 23
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Research, Philosophy & Thought Leadership 10
- Consulting & Advisory Practice 10
- Content Production & Brand Systems 10
- Research 1
- Investigacion, Filosofia y Liderazgo de Pensamiento 1