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Insights & Expertise

Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.

Boost Holiday Season Revenue with an Omnichannel Approach
Martech & Industry Trends

Boost Holiday Season Revenue with an Omnichannel Approach

Are you seeing a spike in website traffic during the holiday season, but sales aren’t keeping pace? Many retailers invest heavily in attracting customers, only to see a disappointing conversion rate. An effective omnichannel retail strategy for holiday season demands more than just presence. It needs seamless integration across all customer touchpoints. Turning Holiday Traffic […]

25 Apr 2025 Read more →
RightFind Suite Named KMWorld’s 2025 Innovative Knowledge Management Product
AI & Business Automation

RightFind Suite Named KMWorld’s 2025 Innovative Knowledge Management Product

Are you seeing great engagement metrics, but revenue isn’t following? Many companies track vanity metrics that don’t translate into real-world sales. It’s easy to misinterpret data, especially when building a customer experience data strategy. You need data that drives decisions, not just fills reports. Eliminate Guesswork by Mapping Data to the Buyer Journey E-commerce companies […]

24 Apr 2025 Read more →
MamaCRM Sets a New Standard in Social Media CRM for Strategy Management and Customer Relations
CRM Optimization & Deliverability

MamaCRM Sets a New Standard in Social Media CRM for Strategy Management and Customer Relations

Are you spending money on social media ads, but the leads aren’t converting into paying customers? Many companies see a spike in followers and likes, but their revenue remains flat. They’re collecting CRM data, but they’re not seeing a return on investment in customer experience. How do you bridge the gap between social media engagement […]

23 Apr 2025 Read more →
9 Social Media Content Types to Grow Your Brand
AI & Business Automation

9 Social Media Content Types to Grow Your Brand

Scaling Digital Transformation: How to Turn Data Infrastructure into Revenue Most companies treat technology like a magic pill, yet 70% of modernization projects fail to deliver a bottom-line lift. You aren’t just buying software; you are restructuring your revenue engine, and without a clear ROI roadmap, you’re just subsidizing a vendor’s growth. Scaling your tech […]

22 Apr 2025 Read more →
ZeroBounce ONE Debuts as the Ultimate Email Deliverability and Inbox Placement Solution
CRM Optimization & Deliverability

ZeroBounce ONE Debuts as the Ultimate Email Deliverability and Inbox Placement Solution

ZeroBounce ONE Debuts as the Ultimate Email Deliverability and Inbox Placement Solution Are you seeing open rates plummet despite consistent list growth? Many companies face this frustration: expanding their subscriber base while inbox placement erodes. This contradiction highlights a critical issue. Focusing solely on list size can blind you to deliverability problems that directly impact […]

21 Apr 2025 Read more →
Salesforce’s Newest AI Agents Aim to Revolutionize Customer Engagement in Life Sciences
CRM Optimization & Deliverability

Salesforce’s Newest AI Agents Aim to Revolutionize Customer Engagement in Life Sciences

Salesforce’s Newest AI Agents Aim to Revolutionize Customer Engagement in Life Sciences Are your life science sales reps spending more time on data entry than building relationships? Many CRM implementations promise efficiency. Yet, reps often spend 60% of their time wrestling with clunky interfaces and scattered data, killing productivity. AI CRM optimization strategies offer a […]

20 Apr 2025 Read more →