Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The Four Stances on AI: Why Co-Evolutionism Beats Catastrophism, Instrumentalism, and Acceleration
The Four Stances on AI: Why Co-Evolutionism Beats Catastrophism, Instrumentalism, and Acceleration Your human AI collaboration strategy is not a technical decision – it is a philosophical one. The stance you adopt on AI determines how you hire, what you build, and whether the systems you create compound value or merely automate the present. There […]
Email Marketing KPIs That Matter in Practice: Lessons from High-Volume Senders
Most email marketing dashboards are vanity museums. Open rates displayed proudly, click rates trending “up and to the right,” and somewhere beneath six tabs, the metric that actually pays salaries sits ignored. After years building Tableau dashboards that connect CRM data to business outcomes for senders pushing millions of messages daily, I can tell you […]
Predictive Churn Modeling: Three Early Warning Signals Teams Can Implement in 30 Days
Last quarter, a SaaS client discovered that 68% of their churned accounts had shown a measurable drop in feature usage 47 days before cancellation. Their CRM had the data the entire time. No one was looking at it in a structured way. This is the pattern I see repeatedly with mid-market B2B companies: the early […]
The Interactive Emails AMP Surveys Carousels Framework Senior Leaders Are Using Now
Most senders treat AMP for Email as a novelty. Meanwhile, high-volume programs using interactive emails AMP surveys carousels are pulling 2-3x the engagement of static campaigns, and the gap is widening. The architecture behind these gains is specific, measurable, and surprisingly fragile if you skip steps. Why Interactive Emails AMP Surveys Carousels Change the Conversion […]
Dedicated IP Vs Shared IP Email: Which One Actually Delivers?
The conventional wisdom – that dedicated IPs guarantee better deliverability – is wrong for most senders. In the dedicated IP vs shared IP email debate, the answer depends on three variables that almost nobody evaluates together: sending volume, operational maturity, and tolerance for reputation management. Get any one of them wrong, and your inbox placement […]
Composable Martech Stack Best-of-breed in Practice: Lessons from High-Volume Senders
Senders pushing more than 100 million emails per month who switch from an all-in-one suite to a composable martech stack best-of-breed architecture report 20-30% lower total cost of ownership within 18 months. That number comes from Gartner’s 2023 survey of marketing technology leaders, which found that organizations use just 33% of their martech stack’s capabilities […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
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- CRM Strategy & Customer Lifecycle 18
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