Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
The Tableau For Email Marketing Analytics Playbook That Actually Works
Most email marketing dashboards show you what happened. Tableau for email marketing analytics, when architected correctly, shows you why it happened and what to do next. The gap between those two outcomes is entirely structural – it lives in how you connect your data sources, define your metrics, and build your calculated fields before you […]
Third Party Cookie Death CRM Impact: The Board-Level Conversation You Need to Have
The third party cookie death CRM impact is not a marketing operations problem. It is a revenue architecture problem, and most boards are having the wrong conversation about it – or none at all. Companies that treat this as a tag management exercise will lose measurable revenue within 18 months. Companies that treat it as […]
The GEO Generative Engine Optimization Framework Senior Leaders Are Using Now
Roughly 40% of Google searches now return AI-generated summaries that cite sources directly, meaning your brand either appears in the answer or it doesn’t appear at all. GEO generative engine optimization is the practice of structuring your content, data, and authority signals so AI engines select you as a cited source – not a buried […]
Click-to-open Rate Optimization CTOR: What We Learned After 50 Implementations
From 8% CTOR to 31% in 90 days. That was the result for a mid-market B2C retailer after we dismantled what they thought was a content problem and found an architecture problem instead. Across 50 implementations, click-to-open rate optimization CTOR is consistently the metric that separates email programs that generate revenue from ones that generate […]
AI Agents Business Reality Check 2026: What Changed and What Still Works
Most AI agent pilots from 2024 are dead. Not paused – abandoned. That is the most important finding from this year’s landscape review, and it matters more than any headline about autonomous agents reshaping work. The AI agents business reality check 2026 is not a story of failure. It is a story of miscalibrated expectations […]
Martech Landscape 14000 Tools Navigate in Practice: Lessons from High-Volume Senders
The martech landscape 14000 tools navigate challenge is not a discovery problem. You can find the tools. The real problem is that most teams are buying answers to questions they have not clearly asked yet – and the vendor ecosystem is designed to exploit exactly that confusion. This is a review built from operating at […]
Categories
- CRM Optimization & Deliverability 181
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- Martech & Industry Trends 88
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