Insights & Expertise
Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.
Predictive Customer Scoring Email: Architecture Patterns for Scale
Most email scoring systems break at scale – not because the model is wrong, but because the architecture around it was never designed to handle production volume. Predictive customer scoring email is not a feature you bolt onto your ESP. It is a data pipeline with a model in the middle, and every component in […]
Email Deliverability Consultant: What Your Vendor Is Not Telling You
Your ESP’s support team told you the emails were delivered. Your dashboard shows a 99% delivery rate. But revenue from email dropped 30% last quarter. These two facts are not contradictory – they are the exact gap an email deliverability consultant exists to explain. Delivery rate measures whether a server accepted your message. Inbox placement […]
GDPR Email Marketing 2026 in Practice: Lessons from High-Volume Senders
GDPR email marketing 2026 is not getting simpler. Supervisory authorities issued over €2.9 billion in GDPR fines cumulatively through 2024, and email-related consent violations continue to appear in roughly 30% of enforcement actions. If you send at volume – whether that’s 500,000 or 500 million emails per month – the rules have tightened, the tools […]
9 Correcciones de Entregabilidad Que Todo Email Marketer Necesita Despues del DS2026
Estaba en la sala cuando un ingeniero de entregabilidad se levantó en el DS2026 y dijo, tranquilamente, que DMARC p=reject ya no era una práctica avanzada. Era el punto de partida. La mitad del público asintió. La otra mitad se quedó pálida. Esa reacción dice mucho. Durante años el sector habló de estos estándares de […]
9 Deliverability Fixes Every Email Marketer Needs After DS2026
I was in the room when a deliverability engineer stood up at DS2026 and said, quietly, that DMARC p=reject was no longer advanced practice. It was the floor. Half the audience nodded. The other half went pale. That reaction tells you something. For years the industry talked about these authentication standards as aspirational. In 2026, […]
What 4 Billion Emails Taught Us About Content and Deliverability in 2026
SendPost analyzed 4 billion messages across 2025, and the headline number is blunt: emails with all HTTPS links hit a 98.1% delivery rate, while a single HTTP link in the body caused a measurable drop. LB Blair and Varun Jain presented the dataset at the Deliverability Summit 2026 in Barcelona, and the takeaways reshape what […]
Categories
- CRM Optimization & Deliverability 184
- AI & Business Automation 107
- ESPs & Marketing Automation 92
- Martech & Industry Trends 82
- Data Strategy & Analytics 51
- Email Design, UX & Conversion 32
- Trends, Future & Digital Ecosystems 25
- Privacy, Trust & Digital Ethics 23
- CRM Strategy & Customer Lifecycle 18
- Content Production & Brand Systems 10
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