Insights & Expertise
Email deliverability, CRM, AI automation and data strategies for modern marketers.
What 4 Billion Emails Taught Us About Content and Deliverability in 2026
SendPost analyzed 4 billion messages across 2025, and the headline number is blunt: emails with all HTTPS links hit a 98.1% delivery rate, while a single HTTP link in the body caused a measurable drop. LB Blair and Varun Jain presented the dataset at the Deliverability Summit 2026 in Barcelona, and the takeaways reshape what […]
The Three-Category Bounce Model That Changes How You Manage Your List
At Deliverability Summit 2026 in Barcelona, Syed Alam of Postmastery walked through a dataset where roughly 18% of addresses suppressed under a standard hard/soft model were still valid recipients. They had been removed because a 5xx code looked terminal, or because a 4xx kept repeating. Both assumptions were wrong, and both were costing senders revenue […]
DMARC p=reject Is Now the Baseline. What Comes Next.
At Deliverability Summit 2026 in Barcelona this April, David Finger of Seznam stated it plainly: “p=none provides no real protection.” That single sentence reframed how the room thought about DMARC. For years, p=none was treated as a safe monitoring stance. In 2026, it is a reputation liability. Mailbox providers are scoring domains on enforcement posture, […]
ESP Migration Guide in Practice: Lessons from High-Volume Senders
Why ESP Migration Is One of the Riskiest Moves in Email Operations Switching your email service provider sounds straightforward on paper. You export your lists, configure your DNS records, and start sending from a new platform. In practice, high-volume senders regularly lose 20 to 40 percent of their deliverability gains during migrations gone wrong. Having […]
CRM Dashboard Tableau: Buyer Checklist for Enterprise Teams
Why Enterprise Teams Are Rethinking Their CRM Dashboard Strategy in 2025 The market for CRM-connected business intelligence has shifted dramatically. Salesforce’s acquisition of Tableau in 2019 set off a chain reaction that pushed every major BI vendor to deepen its CRM integration story. By 2024, Gartner’s Magic Quadrant for Analytics and Business Intelligence Platforms positioned […]
How to Build a Content Compounding Strategy That Gets Stronger Every Quarter
A B2B SaaS client we worked with last year had 340 published blog posts and was getting 12,000 organic sessions per month. After auditing the catalogue, we found that 28 articles drove 71% of that traffic, and most had been updated at least twice since publication. The other 312 sat untouched, slowly losing rankings. That […]
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