Insights & Expertise
Email deliverability, CRM, AI automation and data strategies for modern marketers.
La entrevista de email que vale 68 minutos: lo que Open Rate Club extrajo de un profesional real
Qué aprenderás en este artículo Cómo funciona en producción un stack MTA híbrido (Mautic + KumoMTA + SparkPost + Tableau) Por qué se produjo el colapso de reputación de Hotmail que costó 5 millones de euros El problema del filtro antispam en dos capas que la mayoría de los remitentes nunca aborda Qué métricas sustituyeron […]
The Email Interview Worth 68 Minutes: What Open Rate Club Got Out of a Real Practitioner
What you will take away from this How a hybrid MTA stack (Mautic + KumoMTA + SparkPost + Tableau) works in production at scale Why the 5M euro Hotmail reputation collapse happened and what the real cause was The two-layer spam filter problem that most senders never address separately Which metrics replaced open rates after […]
The Cross-border Data Compliance EU LATAM Framework Senior Leaders Are Using Now
Senior leaders running email programs across Europe and Latin America keep asking the same eight questions about cross-border data compliance EU LATAM. These are the direct answers, drawn from what’s actually working in multi-region operations right now. Frequently Asked Questions About Cross-border Data Compliance EU LATAM 1. Why should I treat privacy as a competitive […]
Intelligence²: The Business Case for Making Humans Smarter with AI (Not Replacing Them)
Intelligence²: The Business Case for Making Humans Smarter with AI (Not Replacing Them) The companies winning with AI are not the ones that replaced the most humans. They are the ones that made their humans measurably sharper. This is the intelligence squared thesis: Smart Humans multiplied by Smart AI, not Smart Humans added to Smart […]
What a Real AI Consulting Engagement Looks Like: From Discovery to Running System in 12 Weeks
What a Real AI Consulting Engagement Looks Like: From Discovery to Running System in 12 Weeks A publisher with 2 million contacts, a 14% inbox placement rate, and zero documented data strategy went from broken deliverability to a running intelligent system in 90 days. That outcome is repeatable – but only if you understand what […]
GEO: The End of SEO as We Know It and What Replaces It in 2026
GEO: The End of SEO as We Know It and What Replaces It in 2026 Search behavior has fractured. Between 30 and 40 percent of queries that would have gone to Google in 2022 now go to ChatGPT, Perplexity, or Claude instead. That is not a trend to monitor – it is a structural shift […]
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