Insights & Expertise
Email deliverability, CRM, AI automation and data strategies for modern marketers.
Multi-MTA Email Routing: Architecture Patterns for Scale
When you route all your volume through a single MTA, you are one vendor outage away from zero sends. I have watched a client lose 72 hours of transactional email because their sole provider had an infrastructure incident and offered nothing but a status page. That experience rewired how I think about multi-MTA email routing, […]
Zero-party Data Strategy Email: The Board-Level Conversation You Need to Have
Most email programs still treat consent as a checkbox. A legal hurdle to clear before doing what they were going to do anyway. But the senders pulling ahead in 2025 and 2026 are the ones who built their zero-party data strategy email programs around a different premise: that the data people voluntarily share with you […]
OpenClaw Is the New OS. Your Next User Is an Agent.
Jensen Huang called OpenClaw the operating system for personal AI. Peter Steinberger says vibe coding is a slur. Karpathy declared agentic engineering the new default. Three signals, one message: build everything as if the next user is an agent.
Email Deliverability Drop After ESP Migration: Diagnosis Checklist from 200+ Audits
An email deliverability drop after ESP migration follows a predictable pattern. Volume goes out on day one, open rates crater by day three, and by week two someone is asking whether the whole migration was a mistake. It rarely is. The problem is almost always a missed step, not a bad decision. This checklist exists […]
When to Hire, Train, or Partner: A Decision Framework for Internal Data Capability
Last quarter I sat with a CMO who had just spent €180,000 on a senior data scientist hire that did not work out. The candidate was strong, the onboarding was reasonable, but the company had no production data pipeline, no MLOps practice, and no clear backlog of problems worth a PhD-level salary. Six months in, […]
How To Appear In ChatGPT Results: What We Learned After 50 Implementations
Most brands are optimizing for a search engine that is losing its monopoly. Google still matters, but how to appear in ChatGPT results is the question keeping CMOs up at night, and almost nobody has a reliable playbook. We do, because we built one across 50 client implementations over 18 months. Some of what we […]
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