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Insights & Expertise

Human+AI, data, CRM and intelligent systems: what we learn building and operating, and the studies we publish.

AI Agents Business Reality Check 2026: What Changed and What Still Works
Email Design, UX & Conversion

AI Agents Business Reality Check 2026: What Changed and What Still Works

Most AI agent pilots from 2024 are dead. Not paused – abandoned. That is the most important finding from this year’s landscape review, and it matters more than any headline about autonomous agents reshaping work. The AI agents business reality check 2026 is not a story of failure. It is a story of miscalibrated expectations […]

7 May 2026 Read more →
Martech Landscape 14000 Tools Navigate in Practice: Lessons from High-Volume Senders
Email Design, UX & Conversion

Martech Landscape 14000 Tools Navigate in Practice: Lessons from High-Volume Senders

The martech landscape 14000 tools navigate challenge is not a discovery problem. You can find the tools. The real problem is that most teams are buying answers to questions they have not clearly asked yet – and the vendor ecosystem is designed to exploit exactly that confusion. This is a review built from operating at […]

6 May 2026 Read more →
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Research, Philosophy & Thought Leadership

AlphaFold to ISM8969: AI Reaches Its First Cancer Treatment

In 1999, a PhD student in Cambridge filed away a problem he thought would eventually be suitable for AI. The problem was protein folding: given an amino acid sequence, predict the three-dimensional shape the protein will take. Demis Hassabis recalled this at Sequoia on April 29, 2026. He had been an undergraduate then. It took […]

5 May 2026 Read more →
Privacy By Design CRM Architecture: Architecture Patterns for Scale
Data Strategy & Analytics

Privacy By Design CRM Architecture: Architecture Patterns for Scale

Most CRM teams treat privacy as a legal checkbox. They bolt on consent banners after the fact, add a data deletion script when legal asks, and call it done. The cost of that approach compounds quietly until it doesn’t – a regulatory fine, a data breach disclosure, a customer churn spike that traces back to […]

5 May 2026 Read more →
ESP Vendor Lock-in Risks: What Changed and What Still Works
ESPs & Marketing Automation

ESP Vendor Lock-in Risks: What Changed and What Still Works

The companies losing the most money in email marketing are not the ones with bad creative. They are the ones trapped inside an ESP contract they signed three years ago, paying for features they cannot audit, running on shared infrastructure they do not control, with data they cannot easily extract. ESP vendor lock-in risks have […]

1 May 2026 Read more →
Best Open Source Email Marketing Platform: Buyer Checklist for Enterprise Teams
ESPs & Marketing Automation

Best Open Source Email Marketing Platform: Buyer Checklist for Enterprise Teams

Enterprise teams evaluating the best open source email marketing platform consistently underestimate one variable: total cost of ownership diverges sharply from licensing cost within 18 months. The platform is rarely the budget problem. The infrastructure around it is. Before you shortlist tools, run this checklist. What “Open Source” Actually Costs at Scale Open source eliminates […]

30 Apr 2026 Read more →